Next Steps for Marketing Teams

To finish your setup, work through this checklist:

1. Enter your tracking IDs. Add the ID for each platform you manage into the Marketing & Analytics panel. See Supported Platforms & Integration.
2. Set your booking values. Add the dollar value to send with each completed booking — a single Global Conversion Value, per-service values, or both. See Media Buying Strategies.
3. Mark your conversions. In each platform, mark the completed-booking event as a conversion. For GA4, see Tracking Bookings in Google Analytics 4.
4. Check it works. Turn on Test Mode and walk through a booking to confirm each step fires. For GA4, you can also watch events arrive live with Realtime or DebugView. See Technical Implementation & Testing.

Tip

Run one full test booking from start to finish before you put budget behind a campaign — it confirms the whole sequence, ending with the completed-booking event, is reaching each platform.

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Related Pages

• Supported Platforms & Integration — connect each platform
• Tracking Bookings in Google Analytics 4 — set up your GA4 conversion
• Media Buying Strategies — audiences and conversion values
• Technical Implementation & Testing — test before you spend