Marketing Tools

Your online booking page can report what visitors do — from landing on the page to completing a booking — to the major advertising and analytics platforms. This lets your marketing team see which campaigns bring in bookings, build audiences to advertise to, and measure the value of each booking against what you spend on ads.

These pages explain what gets tracked, how to connect each platform, and how to set everything up for paid advertising.

To open the marketing tools, sign in to your online booking page with an admin account, open the settings menu, and select Marketing & Analytics. For an office booking page, that’s any office admin or the office owner. For a practitioner booking page, that’s the practitioner or their booking manager.

Note

Marketing tracking is included with paid OutSmart plans. Once it’s turned on, you connect only the platforms you actually use and leave the rest switched off.