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OutSmart Guide

Social Media Links

Supported Platforms

PlatformIconURL Pattern
InstagramInstagram logoinstagram.com/{handle}
FacebookFacebook logofacebook.com/{handle}
X (Twitter)X logox.com/{handle}
LinkedInLinkedIn logolinkedin.com/in/{handle}
YouTubeYouTube logoyoutube.com/@{handle}
TikTokTikTok logotiktok.com/@{handle}
ThreadsThreads logothreads.net/@{handle}
WhatsAppWhatsApp logowa.me/{number}
PinterestPinterest logopinterest.com/{handle}
VimeoVimeo logovimeo.com/{handle}

Where Social Icons Appear

Social media icons are displayed in:

  • Hero overlay card - Next to contact information
  • Both Office Priority and Practitioner Priority modes

Display Limit

Only 3 platforms can be displayed at a time. You can enter handles for all 10 platforms but must choose which 3 to show.

Step-by-Step

  1. Log in to OutSmart with edit permissions
  2. Visit your booking page in edit mode
  3. Find the social media icons in the hero card
  4. Click the pencil icon next to the social icons
  5. In the modal that opens:
    • Enter your handle (not the full URL) for each platform
    • Check the box next to platforms you want to display
    • You can select up to 3 platforms to show
  6. Click Save

Entering Handles

What is a Handle?

Your handle is your username on the platform - the unique part of your profile URL.

Examples

PlatformFull URLHandle to Enter
Instagraminstagram.com/clinicnameclinicname
Facebookfacebook.com/DowntownClinicDowntownClinic
LinkedInlinkedin.com/in/dr-jane-smithdr-jane-smith
YouTubeyoutube.com/@WellnessChannelWellnessChannel

Automatic URL Detection

If you paste a full URL, the system will automatically extract the handle:

  • Paste: https://www.instagram.com/clinicname

  • Extracted: clinicname

    You can paste either the full URL or just the handle - the system handles both!

Choosing Which Platforms to Display

Selecting Platforms

  • Enter handles for as many platforms as you want
  • Check the box next to each platform to include in display
  • A counter shows how many you’ve selected (e.g., “2/3 platforms selected”)
  • Fourth checkbox is disabled when 3 are already selected

Considerations

Prioritize platforms where you’re most active:

  • Regular posting schedule
  • Engaged audience
  • Professional content

Platform recommendations by practice type:

Practice TypeRecommended Platforms
Medical clinicFacebook, Instagram, LinkedIn
Wellness/SpaInstagram, Facebook, Pinterest
Individual practitionerLinkedIn, Instagram, X
Youth-focusedInstagram, TikTok, YouTube

Office vs. Practitioner Social Media

Office Priority Mode

  • Shows the office’s social media links
  • Only office administrators can edit
  • Represents the clinic/organization

Practitioner Priority Mode

  • Shows the practitioner’s personal social media
  • Only the practitioner can edit
  • Represents their professional brand

Practitioner Social Media on Office Pages

Office administrators can choose whether to show practitioner social media on the office booking page using the Allow Practitioner Social Media toggle in settings.

SettingEffect
Enabled (default)Practitioner cards show their social icons
DisabledPractitioner cards hide social icons

Security Note

For security, only handles are stored - not full URLs. This prevents:

  • Malicious link injection
  • URL manipulation
  • Phishing attacks

Links are constructed at display time using hardcoded URL patterns for each platform.

Troubleshooting

Icons Not Appearing

  • Ensure at least one handle is entered
  • Check that the platform is selected (checkbox)
  • Verify you clicked Save after editing
  • Verify the handle is entered correctly
  • Don’t include the @ symbol (it’s added automatically where needed)
  • Remove any spaces from the handle

Can’t Select More Platforms

  • Maximum 3 platforms can be displayed
  • Uncheck one to enable another
  • You can save all handles and change selections later

Can’t Find Edit Icon

  • Ensure you’re logged in with edit permissions
  • Look for the pencil icon near the social icons in the hero card

Best Practices

Professional Profiles

Before linking your social profiles, ensure they:

  • Have professional content
  • Are regularly updated
  • Represent your practice well
  • Don’t contain inappropriate material

Consistent Branding

  • Use the same handle across platforms when possible
  • Maintain consistent profile photos
  • Keep bios professional and up-to-date

Active Engagement

Only link to profiles where you’re active:

  • Inactive profiles look unprofessional
  • Empty pages disappoint visitors
  • Better to have fewer, active platforms

Next Steps

  • Virtual Office Settings - Configure telehealth settings
  • Services Overview - Manage your services